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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08470_Field_TCGG T235.txt
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1996-04-10
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through the stones; yet from these observed flashes and
tappings he becomes, or seems to become, apprised of
unobserved football matches, flower gardens and eclipses
of the sun. How then does he learn the ciphers in which
his signals are arranged, or even find out that there are
such things as ciphers? How can he interpret the
messages which he somehow deciphers, given that the
vocabularies of those messages are the vocabularies of
football and astronomy and not those of flickers and
tappings?
This model is of course the familiar picture of the
mind as a ghost in a machine, about the general defects
of which nothing more need be said. But certain particular
defects do need to be noticed. The use of this sort of
model involves the explicit or implicit assumption that,